Early Access

Stop Fighting Your Ad Stack.

Anima is an AI-powered ad ops platform for publishers on Prebid. Faster answers, fewer fire drills, calmer operations.

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Before Anima
3 tools. 5 reports. 2 days.
Still not sure why revenue dropped.
↓
After Anima
1 question. 1 answer. 15 minutes.
How It Works

Ask a question. Get evidence.

Illustrative product example — sample data

> "Why did RPM drop yesterday?"
Bidder X timeout rate increased 3x after their 2/19 release. Affected 34% of auctions on mobile. Revenue impact: -$2,400. Timeout pattern correlates with their new endpoint latency (avg 1,200ms vs. prior 380ms).
> "Which floor price is winning the test?"
Variant B ($1.20 floor) outperforming control by 8.3% on desktop leaderboard slots. Statistical significance: 94%. Recommended action: promote to 100% after 2 more days of data collection.
> "What changed since last Tuesday?"
3 config changes deployed. Floor price update on mobile sticky (you, Feb 18). New bidder added to video slots (Sarah, Feb 19). Refresh interval adjusted from 30s to 45s on article pages (you, Feb 20). Net revenue impact: +4.2%.
What Anima Does

Built for the hard problems

Find & Fix Revenue Problems Faster

Header bidding with built-in experimentation. Test floor prices, bidder configs, and layouts, and compare the before/after impact with statistical validation.

Get Answers Fast

AI that investigates anomalies and explains what changed. Ask "why did revenue drop?" and get an evidence-based answer in minutes.

Sleep Better

Audit trails, staging environments, and rollback plans. Propose-approve-execute: every consequential change is approved by a person against a before/after diff, then audited.

Built for publishers who've outgrown basic ad management.

  • Publishers with complex Prebid setups
  • Sophisticated ad ops teams tired of duct-tape solutions
  • Data-driven organizations that need real answers, not dashboards
  • Teams with requirements that off-the-shelf tools can't meet

If you're looking for a simple "set and forget" solution, this isn't it.

Prebid Server
Custom wrapper builds
Staging + rollback plans
Bid-level analytics
Who's Building Anima

Founders

Manoj Das

Manoj Das

Co-Founder · Product & Technology

Product and technology leader in ad tech, AI, and payments – previously a product leader at Google (App Ads) and co-head of ad management at Sovrn, on the publisher (sell) side of programmatic. He architected Anima's platform and its governed AI ad-ops agent.

LinkedIn
Satyakam Das

Satyakam Das

Co-Founder · Operations & Marketing

Marketing and product leader with two decades across financial services, healthcare, and tech, in senior roles including VP of MarTech at Athletico and head of paid media at Discover – on the advertiser (buy) side of the market. He leads Anima's operations and go-to-market.

LinkedIn

Ready to see it?

Early access is by invitation.

We respond within 24 hours. No spam, ever.

Or email us directly at manoj@animaadtech.com